Collateral materials
Literature Kits are passe. At a time when budgets are tight and time is sparse, creating and maintaining large folders of literature is simply inefficient and ineffective.
Good collateral can come in many shapes and sizes. Gone are the days of stuffed folders and multiple stapled product spec sheets. Companies are no longer expected to have 500 literature kits at industry conferences or lining their marketing storage shelves.
Today people expect succinct, compelling content that can be easily and simply conveyed. A good collateral piece might be a glossy case study, one that clearly addresses a problem and provides a process and a solution that can be easily understood and absorbed. Perhaps it is a movie that instantly tells your prospect in video and photographs that your work is quite worthy of their consideration. Maybe it is a postcard that reaches out, catches an eye, and suggests a connection. Or potentially it is the customer story, with a few snapshots and a compelling customer quote that instantly reaches out and says, "I want that ______", or "I need that _______".
Regardless of the vehicle, good collateral must be versatile and evolving. It must be delivered in a manner your prospects are familiar with, and it must speak in a tone that connects to your prospects. Consider Dillon Communications when reaching out to your prospects via collateral.
